-
01
Invisible in local search
A plant manager standing next to a dead compressor at 2am searches for repair near him and lands on a national branch page, not on the shop that has been twenty minutes away for forty years.
Critical
-
02
No outbound at all
Revenue comes from referrals and repeat buyers. Nobody is contacting the plants in the territory that have never bought, and nobody knows how many of them there are.
Critical
-
03
The wrong opening line
Almost every dealer opens with energy savings. Only 9 percent of plants name energy cost as their main concern with compressed air. 71 percent say having enough air.
Medium
-
04
The service agreement nobody sells
70 percent of plants run with no service contract at all. That is the largest under-served pool in the category, and the highest margin line on the invoice.
High